White Rabbit

White Rabbit don’t market themselves as a sex shop. Instead, they describe themselves as a welcoming, fetish, trangressive, lingerie and sex toy shop with an emphasis on style, seduction and feminine glamour. It definitely doesn’t look like a high street sex shop – it’s beautifully laid out with individual items displayed on wooden bookshelves and erotic art adorning the walls. White Rabbit is dedicated to unique and designer lingerie and specialises in luxury product line, such as whips by leather artisans and ceramic hand-glazed sex toys. The art on display is available to purchase, as well as erotic books of fiction, techniques and photography. The shop also hosts events such as a Mistress Workshop where you can learn the skills to become a Pro Domme.

Opened by an Edinburgh College of Art graduate Heather Craig and her business partner James Anderson, the store is well designed for a casual afternoon of erotica perusal. The disarming frankness and thoughtful lighting will help to guide even the most bashful of clientel towards a sexual awakening or sorts. No need to be shy – just follow the rabbit.