Superorganism – World Wide Pop
On World Wide Pop, Superorganism find the sweet spot between chaos and structure, silliness and depth
A smorgasbord of sound and energy, World Wide Pop is Superorganism’s ambitiously weird take on pop. Subverting 'pop' isn’t new, which makes it all the more special that in a saturated scene Superorganism have pulled off something wholly unique and – most importantly – fun. 'Don’t mind me, I’m just a fruit fly that's floatin' on by', Orono Noguchi drawls on Into the Sun over a backdrop of chaotic synths, drums, and a melody that progressively gets more complex and trippy. Her signature nonchalant delivery signals that, at times, amid absurdity and chaos, all that’s left to do is kick back and enjoy the ride.
WWP’s future-facing sound draws more from the 'cut-and-paste' ethos of the indie heyday than hyperpop. Indeed, many of the now five-piece, who hail from South Korea, Japan, Australia, New Zealand and the UK initially met online, making World Wide Pop all the more fitting, alluding to the collaborative spirit underpinning their work. While maximalism is at the heart of this record (at times on tracks such as Solar System it almost veers towards too much of too much), on the whole it finds the sweet spot between chaos and structure, silliness and depth, and it’s a banger.
Listen to: Black Hole Baby, On & On