Prince Rama – Xtreme Now

Album Review by Katie Hawthorne | 24 Feb 2016
  • Prince Rama – Xtreme Now
Album title: Xtreme Now
Artist: Prince Rama
Label: Carpark
Release date: 4 Mar

How could you not judge this record by its cover? Mona Lisa’s smug little grin is re-formed by disembodied legs dressed in Byzantine-themed leggings, and framed by neon sports-gloved hands, each gently cupping a butt cheek. 

You'll be happy to hear that Xtreme Now, the Brooklyn duo Princa Rama’s latest record, is just as joyously naff as any judgey pre-judger could expect. Previously signed to Animal Collective's label Paw Tracks, at first it feels easy to trace the unabashedly experimental electronic gang's influences in sisters Taraka and Nimai Larson. But then you realise that Xtreme Now is bizarrely sincere.

It's honestly hard to tell how much of their creepy, rousing glam-pop is tongue in cheek – particularly after browsing their website dedicted to the genre they've termed 'NOW AGE'. Prince Rama's manifesto handles everything from time travel to energy drink, and claims that modern music is eating itself. A luminous vomit of caffeine, hair-spray and catchy, catchy synth. Best enjoyed now.