Dum Dum Girls – Too True

Album Review by Chris Buckle | 14 Jan 2014
  • Dum Dum Girls – Too True
Album title: Too True
Artist: Dum Dum Girls
Label: Sub Pop
Release date: 27 Jan

Diversifying her tried-and-tested sound with mixed results, Dee Dee’s third Dum Dum Girls album updates the project’s key reference points by a couple of decades. The fuzzed-up 60s girl group style is still discernable in the cinematic allure of Evil Blooms and Cult of Love’s surf twang, but other elements have wound on considerably from debut I Will Be, taking things in a cleaner, shinier pop direction.

The commercial aspirations implied by the chart starlet cover art (not to mention the slick H&M-produced promo for Lost Boys and Girls Club) finds sonic realisation in the album’s de rigeur 80s influences, with Rimbaud Eyes ripped straight from Tango in the Night and echoes of Benatar torch-songs, Siouxie-esque dark drama and a soupcon of Cocteau Twins all hovering in the margins. Unfortunately, it’s often too slick to stick (Are You Okay, in particular, has an undesirable Corrs-ish quality), preventing Too True from quite matching up to its predecessors. [Chris Buckle]

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