Alphabeat - Fascination

Spring has sprung! Which means that syrupy sweet pop tracks like this one are officially no longer a guilty pleasure. Whether you find this a blessing or a curse is a matter of taste, but there's no denying that of all the contenders to be 'the' summer festival party anthem, you could probably do worse than the latest offering from this Danish six piece. Describing this track as 'cheesy' is a bit of an understatement - even the name Alphabeat has a whiff of euro-tack about it. But hey, if you're young, good looking and have been spawned by the nation that is officially the world's happiest, you might as well go all out and make something resembling a broadway showtune. This could be a track which really does keep everyone happy: dance buffs have some interesting remix fodder and the indie kids have something chirpy to dance to without worrying about going all 'mainstream'- Hurray! [Emma Kilday]