King Krule reveals Hitchcock-inspired promo clip for 'A Lizard State'
The new video for Lizard State by King Krule was revealed today, taken from his album 6 Feet Beneath The Moon. 2013 was been a banner year for Krule, AKA Archy Marshall, with appearances on the Conan O'Brien show and contributions to Mount Kimbie's critically acclaimed album Cold Spring Fault Less Youth. The video,directed by filmmaker Jamie-James Medina, is inspired by the Hitchcock classic Dial M For Murder, and features an intro from the great man himself.
Medina comments: "Archy and I both love Hitchcock and we've spent a lot of time away from music talking about his films. When I heard the phone ringing over the intro all I could think about was Dial M For Murder and the scene where Grace Kelly answers the phone. That really started the conversation. I had this idea of Hitchcock introducing King Krule. I've seen every episode of Hitchcock Presents and every introduction that he gives is brilliant – you could use any episode and it would work.
"We loved the idea of Archy defying gravity and that being the setting for his performance. But right up until shooting we didn't know if we'd get permission to use the Hitchcock footage – to have him appear. Its such an honor that the Hitchcock estate gave us the opportunity. And then at the very end he said, 'and the room is full of lizards,' so we had to find a set of lizards and managed to get a guy who entertains at children's parties."