New bra to get rid of cleavage wrinkles

A new bra is promising to get rid of cleavage wrinkles.

La Decollette is worn while women sleep and sits between the breasts. Dutch designer Rachel de Boer claims the layer of cushioning it provides stops boobs squeezing together while the wearer is on her side, and so prevents wrinkles.

“There are plenty of sexy bras out there and this is not a sexy bra, but it can help you get your sexy cleavage back,” she said.

“The vertical wrinkles appear because the breasts are pressed against each other while sleeping. The older you get, the longer it takes before they disappear again.”

Rachel began selling the £45 underwear at her home last year. It is now available in over 100 shops in the Netherlands, and from Rachel’s website www.decollette.eu.

The bra is made of lycra and is adjustable, meaning it fits between a 30ins and 42ins bust. It comes in black or white, and the middle part is filled with a synthetic fibre to ensure it is properly padded.

Rachel came up with the idea after a friend suggested she sleep with a pillow between her breasts to try to improve her crepey cleavage. She said: “It wasn't practical but I did notice a difference. La Decollette works in exactly the same way.”