Subtle - The Mercury Craze

Single Review by Dave Kerr | 12 Nov 2006
Single title: The Mercury Craze
Artist: Subtle
Label: Lex/EMI

A pulsating chrome-coated beat ushers fictional hiphop protagonist Hour Hero Yes through the door of this, the latest abstract from Subtle's modern day 'Tommy'. DoseOne (cLOUDDEAD, 13&God, and on and on) immediately sets the context and delves in with his cartoonish delivery, industrial grinding drums crack throughout and nicely represent the "new blood" seeking machine that pursues Hour Hero's talents.

Dose speaks as though he's a voice for the protagonists' thoughts, running riot with an acute cynical awareness. At face value, the "Devo meets Outkast" premise fits, almost perfectly, but, in the context of the rest of Subtle's intriguing back catalogue there's a wee bit more involved than immediately meets the eye.

 

This single is out on Nov 20.

http://www.lexrecords.com