Sparkadia - Morning Light
An asinine expedition into the financially rewarding world of publishing revenue
| 14 Jul 2008
Single title:
Morning Light
Artist:
Sparkadia
Label:
Ark Recordings
Release date:
14 Jul
With Morning Light, Sparkadia immediately lay claim to the new genre of Middle-Management-Core: a powder-blue niche into which we can henceforth dump David Gray and his pastel-hued ilk. This song will probably next feature in your life when you accidentally catch a montage scene in Hollyoaks where the blonde bint and the guy in the Topman shirt are in a car going to Sheffield to get married beside a pre-fab McDonald's. Totally harmless but completely underwhelming, Morning Light is an asinine expedition into the financially rewarding world of publishing revenue that makes Coldplay look positively hardcore by comparison. (Chris Cusack)