Cults – Cults

The air of mystery surrounding New Yorker’s Cults has had the internet’s blogger brigade in somewhat of a frenzy, but just who are these fuzzy pop merchants lurking in the shadows between adoration and speculation? Well they’re Brian Oblivion and Madeline Follin, a boyfriend-girlfriend duo with a penchant for pretty melodies and 60s girl-group doting sounds.

Go Outside – the song that set the fanatical tongues rabid online last year – lives up to the reverence and sets the template for the sugar-coated pop that follows, the best of which is to be found in the latter half of the record with the clickity-clack rhythm of Bad Things and the bubbly dynamics of Rave On ending the album on an almighty high. A little more variation would be welcome but at least, unlike some of their contemporaries, Cults rely far less on superfluous noise, with the accompaniment often sparse allowing the childlike melodies to soar, and soar they will, all summer long.