Hayley Scanlan: Selling Dreams

Preview by Alexandra Fiddes | 23 Oct 2012

Scottish Young Designer of the Year, Hayley Scanlan will launch the first collection of her diffusion line HS on 3 November with an event at The McManus: Dundee's Art Gallery and Museum in conjunction with the launch of the garments on her website.

Named Velvet Venom, the collection is full of her signature simple silhouettes combined with striking details and embellishment. “This new collection is a different direction for me. My main line is aimed more at the higher end of the market, and I'll continue to do that. But I also wanted to make something available that was perhaps more appealing to a wider audience.”

Like her main line collection, HS is about, "standing out from the crowd, for making an entrance, but it's slightly more practical and affordable than the main line.”

Her new project has been created out of the need to cope with the increasing demand for her work. “I am getting new enquiries all the time and the demand has been unbelievable,” she says. 

This stunning new collection will be showcased against the backdrop of Selling Dreams: 100 Years of Fashion Photography, an exhibition of some of the world's greatest fashion images. It includes work by heavyweights of the 20th century including Edward Steichen, Irving Penn, Richard Avedon, Helmut Newton and David Bailey, alongside contemporary works by Miles Aldridge, Corinne Day, Rankin, Tim Walker and Steven Meisel. 

This exhibition runs until Sunday 6 January at The McManus and is a must-see in its own right.

Sadly, Hayley Scanlan's event at The McManus gallery is invite only. However, there will be a chance for a lucky few members of the public to attend by winning a social media competition (for more information please visit Hayley's Facebook page) The Velvet Venom HS collection will be available to buy through the designer's new website www.hayleyscanlan.com from the 3 November. [Alexandra Fiddes]

Selling Dreams: 100 Years of Fashion Photography, The McManus Gallery, Dundee, until 6 Jan, free www.facebook.com/hayley.scanlan.studio @HayleyScanlan http://www.hayleyscanlan.co.uk