ILLUSTRATION: EMER TUMILTY
In the competing arena of what’s on guides and cultural journalism across the UK, The Skinny Magazine is proud to hold the top spot for print circulation in both Scotland and the North of England. The most recent audits (February 2015) conducted by the Audit Bureau of Circulation (ABC) certified our figures to be 30,875 in bonnie Scotland (Edinburgh, Glasgow, Dundee) and 25,366 in the Northwest (Manchester, Liverpool, and Leeds), giving us a grand total of 56,246 monthly copies across a staggering 1,250+ drop points. Our circulation certificates can be viewed freely on the ABC’s public-facing website – click here for The Skinny Scotland and here for the The Skinny Northwest.
Reaching – and maintaining – that position is no easy task, and requires constant and diligent attention to our hand-picked distribution networks, and is the cumulative effort of a hard-working distribution team and the cooperation of each and every one of our 1,200+ distribution points across six key UK cultural centres. And to have an external body – the ABC – verify our numbers ensures we’re a cut above the rest, with legitimate cause to shout about it.
Where can I pick it up?
We wouldn’t be where we are without our distribution venues, many of whom are long-term supporters (and friends!) of The Skinny. The pie charts below offer a breakdown of where we distribute within our catchment. (If you would like to know more about where we distribute, or would like your venue/shop/dungeon/festival/front room to stock the magazine, please contact your local sales teams on 0131 467 4630 for Scotland and 0161 831 9590 for the Northwest. You can also email firstname.lastname@example.org with your query.) Any venue that stocks the magazine should have a venue profile on theskinny.co.uk. If you spot a venue that you think should have The Skinny, but doesn't already, please drop us a line at email@example.com.
We also stock the magazine as a one-off at partnered events, which are myriad and take place year-round. To read about opportunities and partnerships with The Skinny click here.
Many retail outlets have taken up distribution agreements with us beyond simply having the magazine visible in-store: some include the issue in the customer’s bag of purchases showing a clear connection between our audiences.
The Skinny knows its readers are discerning, culturally-savvy trend-setters – that’s why we’ve conducted research into other publications of our type around the UK. While they all have different characteristics and personalities, The Skinny consistently comes out top when it comes to our distribution. This PDF compares our music coverage (a key component of any cultural magazine) with other major music magazines in the UK, such as Q, Kerrang, The Fly (RIP), and the NME. Our latest audits have shown we’re number one across the whole of the country.