Advertise with The Skinny


Our ReadersPrint: Scotland, ZapSpecial Projects

Our Audience Wants To Discover

The Skinny's vision is to encourage all our readers both in print and digitally, to participate in the scenes around them and be the first to know and support upcoming local, national and international talent.

You can advertise in print reaching 285,000 readers a month, via reaching 120,000 unique users a month or via our weekly eNewsletter Zap engaging with 16,000 subscribers a week.

If you can't find what you need, would like to discuss your campaign or to book adverts contact The Skinny Sales team on
Edinburgh 0131 467 4630
Manchester 0161 831 9590 
We will be happy to find the right package for you.

You can view our deadlines, dates and tech specs here.


Our Readers...

Smart, savvy and on the pulse. The Skinny reader is out and about sampling what the cities have to offer. 

You can pick up The Skinny in over 1250+ venues across Edinburgh, Glasgow and Dundee (650), Manchester, Liverpool and Leeds (600). We hand pick each venue, from music shops and independent cafes to art galleries, retailers, theatres and universities. Our clients know that our print title is in the hands of the readers they want to convey their message to. And our readers know exactly where to seek The Skinny out.

- 18 - 35
- ABC 1
- 63% work full time, 25% student
- Trendsetting and engaged
Check out our readers profile


Advertising targeted to the most relevant content from Sponsored Listings, Advertorials, seamlessly integrated Sponsored Editorial, Cover Wraps and Supplements

You can also choose to run a campaign across both editions, contact to get rates and options.

The Skinny Scotland celebrated its 10th birthday in October 2015.

- Scotland's largest entertainment and listings mag
- Monthly, free magazine
- ABC certified 32,090 copies a month
- 160,000 estimated readers
- Adverts start from £325 for the month
- Large, tabloid size for high visual impact

The Skinny launched across Liverpool & Manchester in April 2013, firmly establishing the position as the largest entertainment and listings magazine in the Northwest. Distribution in Leeds started in December 2014.

- 28,000+ copies per month
- 125,000 estimated readers
- Adverts start from £225 for the month
- Monthly, free magazine
- Large, tabloid size for high visual impact


- 120,000 unique users/ month
- 250,000 page views/ month
- 0.18% Average CTR for display advertising
- 35% of desktop users from Scotland, 25% from London
- 32% of users on mobile devices
Ratecard and stats 

Get in touch to find out more about our new advertising placements online. Targeting is available and for high impact try out our Homepage Takeovers.

Links, affiliates and more available - just drop us a line to discuss your needs.

Contact T: 0131 467 4630 / 0161 831 9590

The Zap

A weekly e-newsletter sent directly to our die hard fans who want to know everything to plan for the week ahead.

- Top ten recommendations for the week ahead, every Thursday
- Scotland - 11,000+ subscribers/ wk
- Northwest - 5,000+ subscribers/ wk
- All posted via social networks of 84,500+/ week
- Ratecard

Bespoke Solus emails targeted to our audience allows a brand to interact and engage with The Skinny readership.

Sign up To The Zap now

You want more? Well so do we.
Here are some projects The Skinny works on:

The Skinny Student Handbook 

Free annual, high quality glossy guide distributed in Scotland, the Northwest and Leeds from students for students

- Perfect pocket guide for new and returning students
- Scotland: Edinburgh, Glasgow and Dundee: 30,000 copies
- Northwest: Manchester and Liverpool: 30,000 copies
- Leeds: 30,000 copies
- Perfect pocket guide for new and returning students
- Ratecard

The Cine Skinny

Each year The Skinny builds on our annual media partnership with the Glasgow Film Festival. We produce a daily guide, out every day of the festival with interviews, features and more keeping the festival audiences up to speed.

Produced in conjunction with the GFF and endorsed by Glasgow City Marketing Bureau, this daily magazine is also uploaded digitally to provide an overall audience of 300,000+.

Fest Magazine

- The Skinny is a sister title to Fest magazine, the largest free guide to the Edinburgh fringe festival
- 25,000 copies of the Preview guide
- Bi-weekly A5 glossy guides out for the three weeks of the fringe festival, with extensive theatre, art and comedy reviews and listings. 100,000 copies every festival! Check out the full media pack here.
- The Skinny also has extended Festival coverage in August, focusing on the up and coming talent so our readers can be ahead of the crowds on the hottest new show. Check out more information here.

Opportunities, Partnerships & Bespoke Projects

Do you have something special planned?  Would you like to get The Skinny team on board?

Let us know, we have a huge community of artistic and creative talent keen to work on new and exciting projects.

Check out all of the opportunities we have here.

Give us a call on 0131 467 4630 or 0161 831 9590 to find out more about how we can work with you.

The Skinny Sales Team
Nicola, Claire, George & Nicky (Scotland), Caroline, Issy & Nicola (Northwest)  


For full advertising terms and conditions click here.