The Skinny at SxSW 2014: Meursault, We Were Promised Jetpacks and more play Showcasing Scotland

Earlier this month, The Skinny attended Austin's annual South by Southwest music festival. Part of the experience involved witnessing the Showcasing Scotland event, which took place at Austin's Latitude 30, and Okayplayer Africa's 15th Anniversary party at The Bungalow. There we witnessed and shot performances from some of our best and brightest, including Young Fathers, Withered Hand, Honeyblood, Casual Sex, We Were Promised Jetpacks and Meursault.

In the video above, you can see some of the highlights, with commentary from compere Vic Galloway, and Ray Black of Creative Scotland. The video was shot and edited by Ross Baynham and is soundtracked by the Young Fathers track, Low.

"For anyone with a passing interest in modern, independent music from Scotland, the bill was a dream," writes Galloway in his SxSW Diary for The Skinny. "Every act played his or her heart out, plus the diversity and quality of the acts on offer kept the Texan crowd focused and happy. From my own stand-point, it's a pleasure to introduce and talk up acts that I'm truly confident can and rightfully should make an impact anywhere in the world. Everyone on the bill, regardless of style or genre, has a strong set of songs and a powerful live show. It was also a feeling of real vindication seeing the 'British Music Embassy' packed to the gunnels with industry, punters and music fanatics of all shapes and sizes. Once again, it was one of the hottest tickets in town and proof that Scotland's new music stands up next to anyone else's. Well done to all concerned!"

Look out for more sessions and interviews from some of our favourite bands in attendance at SxSW this year here on our website over the coming weeks. We'll be rounding up our SxSW coverage in the April issue of The Skinny, including some final thoughts from Vic. You can read Vic and our Music Editor Dave Kerr's SxSW diaries in full below.

From the archive

THE SKINNY AT SXSW 2014

SxSW Diaries: Part 1
SxSW Diaries: Part 2
SxSW Diaries: Part 3