Godiva Boutique

Hidden from the high street in the cobbly recesses of the Grassmarket, Godiva's location is ideally matched to its mission statement; a haven for boutique shoppers, it's also an antidote to sartorial sameness. As well as housing unique vintage finds for both men and women, this independent store is a thriving local showcase for ECA fashion graduates and up-and-coming labels from all over Britain and Ireland.

In its commitment to nurturing young talent, every item in Godiva is cherry-picked and inventively customised. It's also worth looking into the made-to-measure service, where, after choosing a sample garment, you can enjoy a consultation with its designer, who will help to recreate the piece exclusively for you. Now you'd never get that with Sir Philip Green.