Ørsted’s new interactive film will change the way you think about climate change
Home, a new interactive film from Danish energy provider Ørsted, aims to provide hope for the future of our planet
Climate change is real. Just turn on the news and this becomes abundantly clear. The levels of CO2 in our atmosphere are at the highest ever measured; 2016 was the warmest year on record; seas and oceans are rising. Our planet is changing, becoming less habitable before our eyes.
We shouldn’t despair, however. We know what the problem is: scientists have long agreed that much of the blame for the steady decline in the health of our planet lies in our reliance on fossil fuels. And we know the solution: green power. And the good news is that recent technological advances have made these renewable energies affordable.
“Green energy is now cheaper than black energy,” says Henrik Poulsen, CEO of Danish energy provider Ørsted, one of Europe’s leading sustainable energy companies. “This is a real turning point, because green energy has become the economic choice. This gives the world a unique opportunity to take real action against climate change and create a world that runs entirely on green energy.”
So in other words, there’s hope. Hope that humankind can change its ways and switch to energy sources that aren’t detrimental to our planet’s health.
To help spread this message of hope, Ørsted is presenting Home, a new interactive film which aims to transform climate change from a global crisis to a personal experience, by challenging any previous conceptions of what ‘home’ means to each of us. “With this personalised climate film, we urge everyone to share the message that there’s no longer any reason not to speed up this essential transformation [from black to green energy],” says Poulsen.
Home will give people the chance to consider and share their own feelings of the place they live. Through the campaign the filmmakers will complete three incomplete phrases about what home means to them. These phrases are: "Home is my..."; "Home is where I feel..."; and "Home should be..." Your responses are then used to create a film tailored to you.
Each film imagines various scenes of homes around the world related to the phrases you've chosen, but the film becomes more challenging as it goes on to show the effect climate change can have on this concept of home. “We’re giving people the chance to input their own feelings of home,” says Ørsted, “and providing them a film made from these inputs.”
The ultimate hope is that this exercise of contributing your deep-seated memories of “home” will allow users to think of their home as not just the brick and mortar building in which they live, but of a larger home: planet Earth.
To create your own film, head to the Home website to 'love your home'