Safe as Milk festival cancelled

The inaugural Safe As Milk festival has been cancelled, according to a statement released by promoters.

The festival, due to take place in Prestatyn in April, was set to feature performances from Butthole Surfers, Blanck Mass, Omar Souleyman and Shirley Collins, but low ticket sales meant the event was not financially viable.

The full statement reads:

"The Company has ceased trading and the directors have taken steps to place the Company into Liquidation. A meeting of creditors has been called for 25 April 2017.

"Safe As Milk Festival in Prestatyn will NOT be going ahead.

"We are very sorry to announce that we have had to take the decision to cancel Safe As Milk Festival. Despite the widespread excitement about the event, we’re sorry to report that ticket sales have not reached a level to make the event viable so, despite our best efforts, we have no other option but to cancel.

"We would like to apologise to all the customers, artists, partners and suppliers that have been let down by this situation. We felt we should take this decision now in the hope of minimizing inconvenience to all involved.

"We would also like to thank the many people that have worked with us on trying to make Safe As Milk happen and the many of you that have shown such enthusiasm for the festival."

Ticket refund details are available here.