In a world where fashion is synonymous with great capitals such as Paris, Milan London and New York, Gary Anderson and his team at Ooh Fashion are working tirelessly to show that design talent exists in places far beyond this geographical limitation.
Ooh... is part event production team, part PR company and aims to build a network amongst designers and press in the local area. Anderson, chief organiser, clearly has high ambitions for Ooh, claiming in previous interviews that the main goal for the company is to one day see an Edinburgh Fashion Week.
Following the success of their S/S runway show, this year's A/W show will take place on 18 Oct at the Green Room on Picardy Place. It will, as ever, feature 15 local designers and boutiques from Edinburgh and Scotland in general. Names include Lady Jojo Boutique, Nutmeg Couture and Leelah Macaulay. The show is followed by a pop-up shop on the 22 October, a 'Fair of Fashion' which will allow participating boutiques to sell their showcased designs alongside hair and beauty companies who are offering to 'glam up' shoppers free of charge. This offers a nice contrast to the main fashion weeks, which showcase a season in advance to press and buyers before retail. The fair is open to the public from 11am to 5pm at the Green Room, and is completely free (excluding purchases, obviously!)
The fashion show promises to be 'bigger and better' than before according to Anderson, and, if the youtube clips of S/S's show are anything to go by, it is bound to be as exciting. The show starts at 8pm, with doors opening an hour before this. Tickets for the event cost £8 for students (£10 for non-concessions) and are available to pre-order by e-mailing Gary (email@example.com) as well as on the door. The money from the show goes towards benefiting the Sick Kids Foundation, which helps fund specialist medical equipment and research at the Royal Hospital and around Eastern Scotland