7VWWVW - 7VWWVW

If you enjoy passing around your embarrassingly bad sketches of family pets or showing off a fish you've fashioned from bottle tops, this is clearly the perfect soundtrack

Album Review by Les Ogilvie | 07 Dec 2007
Album title: 7VWWVW
Artist: 7VWWVW
Label: KFM
Let's just ignore the silly way they write their name (they're called Mammal) and get straight on to the music. Remember the music that used to play on The Gallery segment during Tony Hart's seminal, world-changingly subversive TV show Hart Beat? Yeah? Well, that's what a large percentage of this record sounds like. Funnily enough, this isn't a bad thing. Mammal's fare is a really pleasant, hypnotic and relaxing breed of quirky electronica. It's not going to rock the party, that's for sure, but if you like to sling on a CD while devouring a novel or are in active favour of the magic tobacco then I'm sure this could be the cherry for your hypnagogic cake. Or, of course, if you enjoy passing around your embarrassingly bad sketches of family pets or showing off a fish you've fashioned from bottle tops, this is clearly the perfect soundtrack. [Les Ogilvie]
Out now http://www.myspace.com/7vwwvw