Alphabeat - The Beat Is...
Alphabeat - The Beat Is...

Album Review

Album title
The Beat Is
Artist
Alphabeat
Label
Polydor
Release date
1 Mar

More info

Alphabeat play HMV Picture House, Edinburgh on 22 Apr and O2 ABC, Glasgow on 23 Apr.

www.myspace.com/thisisalphabeat

Alphabeat - The Beat Is...

1/5 stars
Album review by Chris Buckle.
Published 22 February 2010

Co-opting the sounds of yesteryear is hardly uncommon in pop, but it works better if the chosen template is, say, eighties electro, rather than the shitty fourth side of a Now That’s What I Call 1994 singles compilation. As Alphabeat resurrect Haddaway-style vocals, Ibeefa-house electric piano and backing tracks that practically warrant a ‘ft. Snap!’ suffix, it’s difficult to tell who’s having less fun – band or listener. Once in a while a slither of personality wrestles free from the Ace of Base production and smothering autotune, but that only makes the awfulness of their sophomore effort all the more lamentable – they’ve gone from refreshingly fun and up-beat to tacky euro-cheese, and in the process tainted in the memory the enjoyment that came before. As you rush to remove The Beat Is... from your speakers, try not to smudge the chalk outline of Alphabeat’s credibility.[Chris Buckle]

 

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